Gawker.com blogs earn RM7 million monthly
Gadget blog gizmodo.com was launched in August 2002 by Nick Denton, laying the foundation for Gawker Media.
At that time, “blogging” denoted low traffic sites for personal online diaries. The idea that money could be made from it was something new. Quite a few pundits predicted that this venture would fail.
Well, 7 years later in August 2009 Gawker Media has added a further 7 sites to its stable: Jalopnik, Kotaku, Deadspin, Jezebel, Lifehacker, io9 and the smut site Fleshbot.
Some of the blogs have strange names eh? I thought Kotaku and io9 sound like the names of weight loss pills?!
It publishes 353 million pageviews per month to more than 20 million unique readers. In that 7 years, a staggering 8.5 billion pageviews have been delivered. Forbes called it “one of the biggest blogs in the world.”
Definitely Gawker Media has turned out to be an established independent ventures in online publishing.
According to prominent blogger Amit Agarwal, that 353 million pageviews per month should translate to around USD2 million (RM7 million) in monthly revenue at a modest USD5 CPM.
