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nichebot.com: free tool to check popularity of specific subjects

pinolobu — Sun, 07 May 2006 12:30:48 +0000

How keywords impact search engine rankings

pinolobu — Thu, 04 May 2006 15:48:44 +0000

In essence, Michael Meadhra’s article tells us that keyword meta tags don’t count

Even though search engines don’t make known their exact algorithms, observations indicate that the most relevant keywords are in the following order (highest first):

Domain name

Page title

Headings (enclosed within h1, h2, h3 tags)

Body text—The first 2 to 3 KB counts more

Meta tags—Keywords appearing in the description meta tag still seem to count, as do keywords in some of the Dublin Core meta tags. Some search engines don’t ignore the keyword meta tag completely but, rather, discount it heavily—especially if the keyword doesn’t appear elsewhere on the page.

Links—Even keywords buried in the URL, name, or id attributes of a link count in page ranking

Alt text—Keywords in alt text attributes count toward page ranking. This is yet another reason to take the time to create meaningful alt text for all images.

Full article at builder.com.com

Search engine users stop at page 3

pinolobu — Wed, 03 May 2006 16:01:12 +0000

According to a survey by Jupiter Research and marketing firm iProspect, people would give up on page 3 if they couldn’t find what they were looking for.

Other findings:

62% of those surveyed clicked on a result on the first page, up from 48% in 2002.
90% of consumers clicked on a link in these pages, up from 81% in 2002.
41% of consumers changed to a different search engine or their search term if they did not find what they were searching for on the first page.

ref:

bbc.co.uk